統合型マーケティング・コミュニケーション(IMC)における 広告とセールス・プロモーションの在り方 :プロダクトライフサイクル の視座から = Advertising and Promotion Management in he Integrated Marketing Communication
| Year of publication: |
2000
|
|---|---|
| Authors: | Okuse, Yoshiyuki |
| Published in: |
商学討究 (Shogaku Tokyu). - Department of Economics. - Vol. 50.2000, 2/3, p. 293-305
|
| Publisher: |
Department of Economics |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010965287