Brand authenticity : model development and empirical testing
Mike Schallehn; Christoph Burmann and Nicola Riley
| Year of publication: |
2014
|
|---|---|
| Authors: | Schallehn, Mike ; Burmann, Christoph ; Riley, Nicola |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 192-199
|
| Subject: | Brand identity | Brand trust | Authentic brand | Brand authenticity | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393867