Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Shahin Heidari, Mehrnaz Zarei, Alireza Daneshfar, Saeid Dokhanian
| Year of publication: |
2023
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|---|---|
| Authors: | Heidari, Shahin ; Zarei, Mehrnaz ; Daneshfar, Alireza ; Dokhanian, Saeid |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 1, p. 224-234
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| Subject: | social media marketing | customer brand attachment | brand trust | brand equity | online purchase intention | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Social Web | Social web | Vertrauen | Confidence | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2023.1-019 [DOI] hdl:11159/15955 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282108