Tea tourism : designation of origin brand image, destination image, and visit intention
Shao-Hua Liang, Ivan Ka Wai Lai
| Year of publication: |
2023
|
|---|---|
| Authors: | Liang, Shao-Hua ; Lai, Ivan Ka Wai |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 3, p. 409-427
|
| Subject: | brand image | Designation of origin | destination image | non-visitors | tea culture tourism | visiting intention | Markenimage | Brand image | Herkunftsbezeichnung | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tee | Tea | Konsumentenverhalten | Consumer behaviour | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221099952 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293862