Ceasing to communicate public family firm identity : the decoupling of internally experienced and externally communicated identities
| Year of publication: |
2024
|
|---|---|
| Authors: | Boers, Börje ; Ljungkvist, Torbjörn ; Brunninge, Olof |
| Published in: |
Journal of family business management : JFBM. - Bingley : Emerald, ISSN 2043-6246, ZDB-ID 2606925-8. - Vol. 14.2024, 1, p. 199-224
|
| Subject: | Case study | Decoupling | Family business | Family firm identity | Rebranding | Sweden | Familienunternehmen | Schweden | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Deutschland | Germany |
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