Handbook of marketing
ed. by Barton Weitz ...
| Year of publication: |
2006 ; Paperback ed.
|
|---|---|
| Other Persons: | Weitz, Barton A. (ed.) ; Wensley, Robin (ed.) |
| Publisher: |
London [u.a.] : Sage Publ. |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXII, 582 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Originally published: 2002 pbk. - : £29.99 : CIP entry (Feb.) |
| ISBN: | 1-4129-2120-1 ; 978-1-4129-2120-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000322189