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Displays in food retailing : an evaluation from a sales perspective
Diederichs, Lorenz, (2018)
An examination of high schools students’ perceptions of sales as an area to study in college, and factors influencing their interest in sales as a career to pursue after college
Inks, Scott A., (2018)
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath, (2019)
Marketing research : text and cases
Boyd, Harper W., (1977)
Promotion : a behavioral view
Boyd, Harper W., (1967)
Marketing management : a strategic decision-making approach
Mullins, John W., (2008)