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Marketing for managers
Webster, Frederick E., (1974)
Basic marketing : a strategic systems approach
Downing, George D, (1971)
Introduction to modern marketing : an applied approach
Elling, Karl A., (1969)
Readings in the marketing research process
Cox, Keith K., (1973)
Readings in marketing management
Kotler, Philip, (1972)
Strategic market decisions
Cox, Keith Kohn, (1982)