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Managerial marketing policies and decisions
Meloan, Taylor W., (1970)
Basic marketing : a managerial approach
McCarthy, Edmund Jerome, (1968)
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore, (1962)
The marketing research process : a managerial approach to purchasing relevant information for decision making
Cox, Keith K., (1972)
Experimentation for marketing decisions
Cox, Keith K., (1973)
Marketing classics : a selection of influential articles
Enis, Ben Melvin, (1969)