Readings in advertising and promotion strategy
Arnold M. Barban, C. H. Sandage
| Year of publication: |
1968 ; 1. print
|
|---|---|
| Other Persons: | Barban, Arnold M. (compiler) ; Sandage, Charles Harold (compiler) |
| Publisher: |
Homewood : Irwin |
| Subject: | Werbung | Werbungsbetrieb | Werbungspsychologie | Werbungsmittel | Werbungsforschung | Advertising | Verkaufsförderung | Sales promotion | Theorie | Theory |
| Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 301 S graph. Darst, Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000568359