| Extent: | XXXII, 780 S graph. Darst 8° |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 23 Proceedings of the ... World Congress. - Chicago, Ill. : Assoc., ZDB-ID 610450-2. - Vol. 1966 |
| Conferences: | National Conference American Marketing Association ; 49 (Chicago, Ill.) : 1966.06.13-15 World Congress ; (Chicago, Ill.) : 1966.06.13-15 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674903