Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
hrsg. von Adrian Payne ...
| Year of publication: |
2003 ; 2., völlig überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Payne, Adrian (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketing | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Interne Kommunikation | Internal communication | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory | Deutschland | Germany | Kundenmanagement | Beziehungsmanagement | Unternehmen |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 387 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 22 Beitr. Literaturangaben Gb. : EUR 39.00 |
| ISBN: | 3-8006-2930-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001724841