Marketing education and the real world and Dynamic marketing in a changing world
ed. by Boris W. Becker and Helmut Becker
| Alternative title: | Dynamic marketing in a changing world |
|---|---|
| Year of publication: |
1972
|
| Other Persons: | Becker, Boris W. (contributor) ; Becker, Helmut (contributor) |
| Publisher: |
Chicago, Ill. |
| Description of contents: |
Marketing education and the real world, Fall Conference, 21.-23.8.1972
|
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXV, 566 S. |
|---|---|
| Series: | Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - Vol. 1972 |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001881095