Using consumer issues for competitive advantage
Boris W. Becker
| Year of publication: |
1981
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|---|---|
| Authors: | Becker, Boris W. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 24.1981, 3, p. 43-47
|
| Subject: | Wirtschaftliches Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485169