Understanding and managing customers
ed. by Isobel Doole ...
| Year of publication: |
2005 ; 1. publ.
|
|---|---|
| Other Persons: | Doole, Isobel (ed.) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Marketingmanagement | Marketing management | Verbraucherverhalten | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 340 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 0-273-68562-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002135600