History of marketing thought ; Volume 1
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Tadajewski, Mark (ed.) ; Jones, D. G. Brian (ed.) |
| Published in: |
History of marketing thought ; Volume 1
|
| Publisher: |
Los Angeles : SAGE Publications |
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States | Geschichte |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xliii, 346 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 28 Beiträge |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003643548