Brand management
ed. by Francesca Dall'Olmo Riley
| Year of publication: |
2010 -
|
|---|---|
| Other Persons: | Dall'Olmo Riley, Francesca (contributor) |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Markenführung | Brand management | Markenpolitik | Markenschutz | Markenwert | Markenimage |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
4 hits in ECONIS - Online Catalogue of the ZBW
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammelwerk ; Collection of articles of several authors ; Reprint |
| Language: | English |
| Notes: | Erschienen: Vol. 1 - 4 |
| ISBN: | 1-84860-208-1 ; 978-1-84860-208-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838866