The SAGE handbook of marketing theory
ed. by Pauline Maclaran ...
| Alternative title: | Handbook of marketing theory Marketing theory |
|---|---|
| Year of publication: |
2010 ; paperback ed. 1. publ.
|
| Other Persons: | Maclaran, Pauline (ed.) |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 523 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben The early schools of marketing thought / Eric H. Shaw, D.G. Brian Jones and Paula A. McClean The modern schools of marketing thought / D.G. Brian Jones, Eric H. Shaw and Paula A. McClean The emergence of consumer research / Harold H. Kassarjian and Ronald C. Goodstein The evolution of market research / David W. Stewart Theorizing advertising : managerial, scientific and cultural approaches / Chris Hackley The philosophical foundations of marketing research : for scientific realism and truth / Shelby D. Hunt and Jared M. Hansen Critical marketing, marketing in critical condition / A. Fuat Firat and Mark Tadajewski The marketing theory or theories into marketing? Plurality of research traditions and paradigms / Kristian Möller, Jaqueline Pels and Michael Saren Debates concerning the scientific method : social science theory and the philosophy of science / John O'Shaughnessy Shaping exchanges, performing markets : the study of marketing practices / Luis Araujo and Hans Kjellberg A service-dominant logic for marketing / Stephen L. Vargo and Robert F. Lusch Market ideology, globalization and neoliberalism / Robin Wensley The evolution of marketing thought : from economic to social exchange and beyond / Richard P. Bagozzi Metaphorical myopia : some thoughts on analogical thinking / Stephen Brown Representing global consumers : desire, possession, and identity / Russell W. Belk Consumer behavior analysis / Gordon R. Foxall Consumer agency and action / Richard P. Bagozzi Cultural influences on representations of the consumer in marketing theory / Pauline Maclaran, Margaret K. Hogg and Alan Bradshaw Interaction in networks / Lars-Erik Gadde and Håkan Håkansson Practice perspective of the marketing organisation / Roderick J. Brodie, Victoria J. Little and Richard W. Brookes Orientation and marketing metrics / Jonathan Knowles and Tim Ambler Relationship marketing as promise management / Christian Grönroos Marketing systems, macromarketing and the quality of life / Roger A. Layton The role of marketing in ancient and contemporary cultural evolution / Elizabeth C. Hirschman The Darwinian underpinnings of consumption / Gad Saad The linking value in experiential marketing : acknowledging the role of working consumers / Bernard Cova and Daniele Dalli Technology, consumers, and marketing theory / Nikhilesh Kholakia, Detlev Zwick and Janice Denegri-Knott. |
| ISBN: | 1-84787-505-X ; 978-1-84787-505-1 ; 978-1-4462-7051-6 ; 978-1-4462-0698-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879416