Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
Wolfgang Mayerhofer ... (Hrsg.)
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Other Persons: | Mayerhofer, Wolfgang (ed.) |
| Institutions: | Internationaler Markentag <3, 2009, Wien> (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 265 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Conferences: | Internationaler Markentag ; 3 (Wien) : 2009.09.24-25 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Notes: | Enth. 12 Beitr. - Literaturangaben Beitr. überw. dt., teilw. engl. |
| ISBN: | 978-3-8349-2360-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945328