Extent: | XII, 265 S. Ill., graph. Darst. 21 cm |
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Series: | |
Conferences: | Internationaler Markentag ; 3 (Wien) : 2009.09.24-25 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
Language: | German ; English |
Notes: | Enth. 12 Beitr. - Literaturangaben Beitr. überw. dt., teilw. engl. |
ISBN: | 978-3-8349-2360-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945328