The marketing book
edited by Michael J. Baker and Susan Hart
| Year of publication: |
2016 ; Seventh edition
|
|---|---|
| Other Persons: | Baker, Michael John (ed.) ; Hart, Susan (ed.) ; Hart, Susan (ed.) |
| Publisher: |
London and New York : Routledge |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxi, 655 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Previous edition: London: Butterworth-Heinemann, 2008. - Includes bibliographical references and index |
| ISBN: | 0-415-70377-8 ; 978-0-415-70377-2 ; 978-0-415-70376-5 ; 978-1-315-89000-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411798