Customer engagement marketing
Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
| Year of publication: |
[2018]
|
|---|---|
| Other Persons: | Palmatier, Robert W. (ed.) ; Kumar, V. (ed.) ; Harmeling, Colleen M. (ed.) |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Kundenintegration | Customer integration | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Unternehmensperformance | Firm performance | Marktforschung | Market research | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xviii, 328 Seiten Illustrationen 21.7 cm x 15.2 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enthält 14 Beiträge |
| ISBN: | 978-3-319-61984-2 ; 3-319-61984-5 ; 978-3-319-61985-9 |
| Other identifiers: | 10.1007/978-3-319-61985-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671138