Review of marketing research : Vol. 3

Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston -- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau -- Store brands : from back to the future / Jagmohan S. Raju -- Language, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell W. Belk