The behavioral economics of decision making : explaining consumer choice in terms of neural events
Year of publication: |
2019
|
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Authors: | Miricǎ, Cǎtǎlina Oana |
Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ZDB-ID 2270776-1. - Vol. 14.2019, 1, p. 15-20
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Subject: | behavioral economics | decision making | consumer choice | neural events | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Entscheidungstheorie | Decision theory | Neuronale Netze | Neural networks | Experiment | Neuroökonomie | Neuroeconomics |
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