The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries
Albert N. Greco
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Greco, Albert N. |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Werbewirtschaft | Advertising industry | Mediensektor | Media industries | Verlagswesen | Publishing industry | Freizeitwirtschaft | Leisure industries | Politik | Politics | Zeitgeschichte | Contemporary history | Unternehmensgeschichte | Business history | USA | United States | USA / Government | Marketing | Weltkrieg <1939-1945> | Medienwirtschaft | Unterhaltungsindustrie | Geschichte 1939-1946 | Öffentlichkeitsarbeit | 1939-1946 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 147 Seiten |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-39518-6 ; 978-3-030-39521-6 ; 978-3-030-39519-3 |
| Other identifiers: | 10.1007/978-3-030-39519-3 [DOI] |
| Classification: | Zweiter Weltkrieg ; Marketing ; USA |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226640