The book publishing industry
Albert N. Greco; Jim Milliot; Robert M. Wharton
| Year of publication: |
2014 ; 3. ed.
|
|---|---|
| Authors: | Greco, Albert N. |
| Other Persons: | Milliot, Jim (contributor) ; Wharton, Robert M. (contributor) |
| Subject: | Buchverlag | Book publishing | USA | United States | Verlag | Buchhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 485 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges. |
| ISBN: | 978-0-415-88724-3 ; 978-0-415-88725-0 ; 978-0-203-83456-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193719