You must have a preference : the impact of no-preference communication on joint decision making
Year of publication: |
2023
|
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Authors: | Kim, Nicole You Jeung ; Zwebner, Yonat ; Barasch, Alixandra ; Schrift, Rom Y. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 52-71
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Subject: | communication | consumption utility | decision difficulty | joint decision making | no preference | social perception | Entscheidung | Decision | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour | Experiment | Spieltheorie | Game theory |
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