Consumer Behavior : Understanding Consumers- Designing Marketing Activities

by Stefan Hoffmann, Payam Akbar

Consumers and behavior -- Consumer behavior research.-Motivation -- Emotion -- Cognition -- Attitude -- Decision -- Interindividual differences -- Social environment -- Physical environment -- Media environment -- Consumer behavior in change.

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Alternative title:	Konsumentenverhalten
Year of publication:	2023
Authors:	Hoffmann, Stefan ; Akbar, Payam
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Consumer Behavior Book \| Textbook Consumer Behavior Book \| Purchase Decision Process \| Purchasing behavior \| Market Research \| Consumer behavior \| Marketing \| Professor \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Verbraucherverhalten \| Verhaltensforschung

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Extent:	1 Online-Ressource (XI, 187 p. 1 illus.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch
Language:	English
Notes:	This book is a translation of the original German edition "Konsumentenverhalten" by Hoffmann, Stefan, published by Springer Fachmedien Wiesbaden GmbH in 2019.
ISBN:	978-3-658-39476-9 ; 978-3-658-39475-2 ; 978-3-658-39477-6
Other identifiers:	10.1007/978-3-658-39476-9 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504728