Elgar encyclopedia of consumer behavior

edited by Johanna Gollnhofer (Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen), Reto Hofstetter (Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne) and Torsten Tomczak (Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland)

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes important related terms within each entry to help further independent analysis. Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies"--

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Year of publication:	2024
Other Persons:	Gollnhofer, Johanna (ed.) ; Hofstetter, Reto (ed.) ; Tomczak, Torsten (ed.)
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Consumer research \| Marketing \| Technology \| Trends \| Psychology \| Consumer culture theor \| Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research
Published items:	96 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource (328 pages)
Series:	Elgar encyclopedias in business and management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Contents: Preface -- 1. Aesthetic design / Jan R. Landwehr -- 2. Algorithm aversion / Anne-Kathrin Klesse, Yue Zhang and Mirjam A. Tuk -- 3. Algorithm predictability / Melanie Clegg -- 4. Algorithmic advice / Benjamin von Walter -- 5. Algorithmic consumption / Jana Gross -- 6. Anthropomorphism / Carsten Baumgarth -- 7. Anti-consumption / Julia Gisler -- 8. Art infusion / Carsten Baumgarth -- 9. Augmented reality marketing / Joachim Scholz and Andrew N. Smith -- 10. Behavioral pricing / Felix Schakols -- 11. Bounded rationality / Kristina Kleinlercher -- 12. Brand antifragility / Daniel Dietrich -- 13. Brand authenticity / Lucia Malär -- 14. Brand displacement / Kirk Kristofferson and Lea Dunn -- 15. Brand gender and brand equity / Theo Lieven -- 16. Brand personality / Lucia Malär -- 17. Brand relationships / Janina Rebecca Kauz -- 18. Brand trust / Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang and Yuly Hong -- 19. Casa (computers are social actors) / Carsten Baumgarth -- 20. Conspicuous consumption / Perrine Desmichel and Bruno Kocher -- 21. Constraining ideas / Reto Hofstetter -- 22. Consumer AI experience / Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler and Simona Botti -- 23. Consumer brand contestation / Daniel Dietrich -- 24. Consumer co-creation / Daniel Wentzel -- 25. Consumer creativity / Gry Høngsmark Knudsen, Mario Campana, Kat Duffy and Eric Arnould -- 26. Consumer culture / Eric Arnould and Craig J. Thompson -- 27. Consumer downsizing / Lisa Eckmann -- 28. Consumer fetish / Eric Arnould -- 29. Consumer identity / Americus Reed II, Mark Forehand, Stefano Puntoni and Luk Warlop -- 30. Consumer needs / Hélène Gorge, Nil Özçağlar-Toulouse and Dannie Kjeldgaard -- 31. Consumer-object relations / Christiane Aufschnaiter -- 32. Consumer patient / Anna Schneider-Kamp -- 33. Consumer responsibilization / Johanna Gollnhofer -- 34. Consumer socialization / Janina Rebecca Kauz -- 35. Consumer temporality / Thomas Robinson -- 36. Consumer tribes / Carlos A. Diaz Ruiz -- 37. Consumption communities / Jan-Hendrik Bucher -- 38. Consumption-led market shaping / Carlos A. Diaz Ruiz -- 39. Consumption myth / Craig J. Thompson and Eric Arnould -- 40. Costly signaling / Bruno Kocher and Perrine Desmichel -- 41. Customer inspiration / Marc Linzmajer, Heiner Evanschitzky and Thomas Rudolph -- 42. Customer journeys / Carlos A. Diaz Ruiz -- 43. Default effects / Alõm Yõlmaz, Isabelle Engeler and Minah Jung -- 44. Delay discounting / David J. Hardisty -- 45. Detached co-involvement / Anna Schneider-Kamp -- 46. Digital consumption / Christiane Aufschnaiter -- 47. Digital possessions / Russell Belk -- 48. Essentialism / Tim Döring -- 49. Ethical consumption cap / Carys Egan-Wyer and Jack Coffin -- 50. Evaluative conditioning / Jan R. Landwehr -- 51. Extended self / Russell Belk -- 52. Fandom / Gry Høngsmark Knudsen -- 53. Framing / David J. Hardisty -- 54. Greenwashing / Lucia Gatti and Peter Seele -- 55. Health capital / Anna Schneider-Kamp -- 56. Hostile learning environments / Jack S. Tillotson and Kushagra Bhatnagar -- 57. Impulse buying / Kristina Kleinlercher -- 58. Legitimacy / Thomas Robinson -- 59. Luxury consumption / Nacima Ourahmoune and Emma Samsioe -- 60. Market segmentation / Carlos A. Diaz Ruiz -- 61. Mass customization / Franziska Krause -- 62. Materiality / Christiane Aufschnaiter -- 63. Medical consumerism / Anna Schneider-Kamp -- 64. Message framing / Wibke Heidig -- 65. Mixed emotions / Jana-Verena Gerhart and Vincent Oh -- 66. Multimodal marketing communication / Stefania Farace -- 67. Narrative recrafting / Hanne Pico Larsen, Jack S. Tillotson and Susanne Österlund-Pötzsch -- 68. Need for uniqueness / Matthias Fuchs and Martin Schreier -- 69. Non-fungible tokens / Reto Hofstetter -- 70. Nostalgic consumption / Christian Dam, Benjamin J. Hartmann and Katja H. Brunk -- 71. Nudging / Julia Gisler -- 72. Online reviews / Leif Brandes -- 73. Paradigms in consumer behavior research / Joern Redler -- 74. Perceived ownership / Matthias Fuchs -- 75. Persuasion knowledge / Martin Eisend -- 76. Platform affordances / Lydia Ottlewski -- 77. Point-of-purchase communications / Joern Redler -- 78. Processing fluency / Jan R. Landwehr -- 79. Product design / Daniel Wentzel -- 80. Prosumption / Jan-Hendrik Bucher -- 81. Psychological distance / David Finken -- 82. Relationship norms / Benjamin von Walter -- 83. Self-congruence / Lucia Malär -- 84. Self-tracking / Federico García Baena -- 85. Sharing / Russell Belk -- 86. Social media fatigue / Christopher Zerres and Thomas Breyer-Mayländer -- 87. Social media firestorms / Andrew N. Smith and Joachim Scholz -- 88. Social responsibility / Verena E. Wieser and Andrea Hemetsberger -- 89. Storied consumer self / Julius Stephan -- 90. Switching behavior / Kristina Kleinlercher -- 91. Technology acceptance models: Tam and utaut / Carsten Baumgarth -- 92. Time poverty / Maria Giulia Trupia, Isabelle Engeler and Cassie Mogilner Holmes -- 93. Transitional consumer / Julius Stephan -- 94. Value regimes / Johanna Gollnhofer and Henri Weijo -- 95. Vintage consumption / Christian Dam -- 96. Word of mouth / Leif Brandes.
ISBN:	978-1-80392-627-8 ; 978-1-80392-626-1
Other identifiers:	10.4337/9781803926278 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014635742