Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms

edited by Daria Gunina, Martin K.J. Waiguny

- Broadening the Horizons of Advertising Research -- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry -- Emoji Your Communication -- Do Comments Matter?- Customer Experience -- Purchase Enhancement with Virtual Try-on -- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC -- The Vividness Effect on Indirect Comparative Advertising Response -- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram -- When Women Know the Truth -- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design -- Does Science-Related Populism Impact Individuals’ Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.

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Year of publication:	2025
Other Persons:	Gunina, Daria (ed.) ; Waiguny, Martin K. J. (ed.)
Institutions:	ICORIA <Veranstaltung> <20., 2022, Prag>
Publisher:	2025.: Cham : Springer Nature Switzerland 2025.: Cham : Imprint: Springer [Wiesbaden] : Springer Gabler
Subject:	Advertising \| Communication \| Marketing \| Branding \| Digital Marketing \| Social Media Marketing \| Empowerment \| Transparency \| Online-Marketing \| Internet marketing \| Werbung \| Markenführung \| Brand management \| Social Web \| Social web \| Werbewirkung \| Advertising effects \| Marketingmanagement \| Marketing management
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource (XII, 239 p. 74 illus., 65 illus. in color.)
Series:	European Advertising Academy
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
Notes:	"We are delighted to introduce "Advances in Advertising Research Vol. XIII. Frontiers of Advertising: Re-considering Its Shapes and Forms". Published by the European Advertising Academy (EAA), this volume offers revised and extended versions of selected studies initially presented at the 20th International Conference in Advertising (ICORIA), hosted by the Prague University of Economics and Business in the Czech Republic in June 2022." - Seite vii Barrierefreier Inhalt: Table of contents navigation. Single logical reading order. Short alternative textual descriptions. Use of color is not sole means of conveying information. Use of high contrast between text and background color. Next / Previous structural navigation. All non-decorative content supports reading without sight Anmerkungen zur Barrierefreiheit: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport springernature.com.. No reading system accessibility options actively disabled. Publisher contact for further accessibility information: accessibilitysupport springernature.com
ISBN:	978-3-658-43936-1 ; 978-3-658-43935-4 ; 978-3-658-43937-8
Other identifiers:	10.1007/978-3-658-43936-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015330997