21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
| Year of publication: |
2012
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|---|---|
| Authors: | Sood, Suresh C. ; Pattinson, Hugh M. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 11.2012, 2 (24.9.), p. 117-129
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