29. Consumer Identity

This is the definition of ‘Consumer Identity’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

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Year of publication:	2024
Authors:	Reed, Americus ; Forehand, Mark ; Puntoni, Stefano ; Warlop, Luk
Published in:	Elgar encyclopedia of consumer behavior. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80392-627-8. - 2024, p. 93-93
Subject:	Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology

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Type of publication:	Article
Language:	English
Other identifiers:	10.4337/9781803926278.ch29 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015601119