3D ISSUE-STUDENTS - Developing a Cost-effective Brand Loyalty Program
| Year of publication: |
2003
|
|---|---|
| Authors: | Wansink, Brian |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 3, p. 301-309
|