5. Enchanted

This chapter explores the influence and charisma of Taylor Swift, highlighting her use of power to captivate audiences. The chapter examines the five bases of power – coercive, reward, legitimate, expert, and referent – demonstrated through Swift’s strategic actions in the music industry. Swift’s ability to inspire, reward, and connect authentically with her audience showcases her remarkable leadership. Swift exemplifies how true power lies in authentic connections and steadfast determination, turning personal stories into widely inspiring and authoritative narratives.

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Year of publication:	2025
Authors:	Yates, Mariah ; Urick, Michael J.
Published in:	Swift leadership : a Taylor-made approach to influence and decision making. - Leeds : Emerald Publishing Limited, ISBN 978-1-83549-622-0. - 2025, p. 37-47

Type of publication:	Article
Language:	English
Other identifiers:	10.1108/978-1-83549-620-620251005 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015645514