50th Anniversary Commemoration at a major public university : benefits of an integrated branding and communications approach to event planning
Kirti Sawhney Celly and Brend Knepper
| Year of publication: |
2011
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|---|---|
| Authors: | Celly, Kirti Sawhney ; Knepper, Brend |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810X. - Vol. 16.2011, 3, p. 251-274
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| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.424 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010076344