This book links the tourist gaze with established leisure studies theory, a needed addition to the Urry/Larsen macro-level treatise on the subject. With this complementary serious leisure perspective (SLP)-related approach, we now have a more complete view of the tourist outlook. Furthermore, thetourist gaze according to the SLP expands the scope of the former to the advantage of several tourist industries. For example, tour agents and operators could benefit from reading this book. So could local committees responsible for tourist attractions of their town (likewise for such groups serving at the state/provincial/national levels). Owners and managers of tourist accommodations may find this book of use in advising their guests about interesting things to do while staying there, including especially the concierge desk in major hotels.