8. Export market expansion strategy: Differences between market concentration and market spreading
| Year of publication: |
1996
|
|---|---|
| Authors: | Katsikeas, Constantine S. ; Leonidou, Leonidas C. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 1-3, p. 113-134
|