A/B testing : the most powerful way to turn clicks into customers
Dan Siroker, Pete Koomen ; with Cara Harshman
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Siroker, Dan ; Koomen, Pete |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Website | Anwendungssoftware | Application software | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 202 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. |
| ISBN: | 978-1-118-53609-4 ; 978-1-118-79241-4 ; 978-1-118-65917-5 ; 978-1-118-65920-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010191744