A balanced scorecard model with incremental analysis for the motor homes industry based on survey results

Purpose – The purpose of this paper is to present a balanced scorecard model methodology to develop an approach for decision making for the motor homes industry that is used to communicate and evaluate achievement of the corporate mission and strategy. The index, success indicator, gives management a “bottom line” result including non‐financial as well as financial measures based on the targeted improvement efforts as well as the actual result. The comprehensive set of measures helps to focus their organization's strategic objectives in the areas of financial, customer, learning, and growth. Design/methodology/approach – The qualitative analysis and the quantitative survey of the motor homes industry were summarized to develop generalized measures and applications as a basic for formulating a special balanced scorecard model. Findings – Various financial, customer, learning, and growth metrics were identified for a possible template for an actual balanced scorecard. Research limitations/implications – This paper focuses on a methodology for use by the manufactured home industry that would quantify the intuitive understanding needed to project the possible results. The advantage of using the analysis and the “success indicators” would be to give a “bottom line” result (financial and non‐financial) based on corporate efforts within the industry as presented in the simulation. Further modeling would be necessary to investigate changes in multiple measures. Practical implications – The strategy cannot be executed if it cannot be understand, and it cannot be understood if it cannot be described. Originality/value – This paper develops an approach for decision making by formulating a specific balanced scorecard model for the motor homes industry.