A bargain theory of pricing: generalization

Describes the Moyer model of price bargaining process with some extensions. Provides evidence supporting the model and findings based on research into part of the UK textile manufacturing and distributive industries. Suggests that the Moyer model provides support to the theory that the channel relationships affect the bargaining interval and buying price.

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Year of publication:	1973
Authors:	Bav‐Yosef, Sasson
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 7.1973, 1, p. 47-54
Publisher:	MCB UP Ltd
Subject:	Models \| Bargaining \| Marketing \| Pricing \| United Kingdom \| Textile industry

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005098 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725255