A Basket-mix Model to Identify Cherry-picked Brands
Year of publication: |
2009
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Authors: | McAlister, Leigh ; George, Edward I. ; Chien, Yung-Hsin |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 4, p. 425-437
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