A Bayesian Analysis of GPS Guidance System in Precision Agriculture: The Role of Expectations

Farmer’s post adoption responses about technology are important in continuation and diffusion of a technology in precision agriculture. We studied farmer’s frequency of application decisions of GPS guidance system, after adoption. Using a Cotton grower’s precision farming survey in the U.S. and Bayesian approaches, our study suggests that ‘meeting expectation’ plays an important positive role. Farmer’s income level, farm size, and farming occupation are other important factors in modeling GPS guidance system adoption and application.