A Bayesian approach to test market selection
Vithala R. Rao and Frederick W. Winter
| Year of publication: |
1981
|
|---|---|
| Authors: | Rao, Vithala R. ; Winter, Frederick W. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 27.1981, 12, p. 1351-1369
|
| Subject: | Marktforschung | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002679244