A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Ajay Kumar, Ravi Shankar, Naif Radi Aljohani
| Year of publication: |
2020
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|---|---|
| Authors: | Kumar, Ajay ; Shankar, Ravi ; Aljohani, Naif Radi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 493-507
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| Subject: | Big data analytics | Demand shaping and sensing | Fuzzy neural network | Market-mix modelling | Big Data | Big data | Neuronale Netze | Neural networks | Prognoseverfahren | Forecasting model | Fuzzy-Set-Theorie | Fuzzy sets | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012372710