A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
| Year of publication: |
September 2016
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|---|---|
| Authors: | Melis, Kristina ; Campo, Katia ; Lamey, Lien ; Breugelmans, Els |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 268-286
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| Subject: | Multichannel retailing | Grocery shopping | Expansion | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566696