A branch and bound algorithm for the list selection problem in direct mail advertising
F. Robert Dwyer; James R. Evans
| Year of publication: |
1981
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|---|---|
| Authors: | Dwyer, F. Robert ; Evans, James R. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 27.1981, 6, p. 658-667
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| Subject: | Werbung | Direktwerbung | Planung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003543460