A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Year of publication: |
2021
|
---|---|
Authors: | Pınarbaşı, Fatih |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 5/6, p. 570-592
|
Subject: | liquid consumption | ephemeral media | brand communication | Instagram | Social Web | Social web | Markenführung | Brand management | Mediensektor | Media industries | Kommunikationsmedien | Communication media |
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