A brand is forever! A framework for revitalizing declining and dead brands
| Year of publication: |
2009
|
|---|---|
| Authors: | Thomas, Sunil ; Kohli, Chiranjeev |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 52.2009, 4, p. 377-386
|