A brand (new) experience : art, aesthetics, and sensory effects
Year of publication: |
2022
|
---|---|
Authors: | Hagtvedt, Henrik |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 3, p. 425-428
|
Subject: | Ästhetik | Aesthetics | Markenführung | Brand management | Kunst | Arts | Konsumentenverhalten | Consumer behaviour |
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