"A" business by any other name : firm name choice as a signal of firm quality

Ryan C. McDevitt

Year of publication:	2014
Authors:	McDevitt, Ryan C.
Published in:	Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 122.2014, 4, p. 909-944
Subject:	Illinois \| Unternehmen \| Enterprise \| Klempnerhandwerk \| Plumbing \| Signalling \| Dienstleistungsqualität \| Service quality \| Markenname \| Brand name \| 2008

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