A case study of a culinary tourism campaign in Germany : implications for strategy making and successful implementation
Michael C. Ottenbacher; Robert J. Harrington
| Year of publication: |
2013
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|---|---|
| Authors: | Ottenbacher, Michael C. ; Harrington, Robert J. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 37.2013, 1, p. 3-28
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| Subject: | culinary tourism | strategy in tourism | tourism in Germany | Deutschland | Germany | Tourismus | Tourism | Gastronomie | Restaurant industry | Tourismuswirtschaft | Tourism industry | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772560